Forecourt Express

Automotive Aftermarket Parts In-Line Visual Merchandising Display

AUTO PART MERCHANDISING DISPLAYS


NAPA wanted to create a store merchandising display for independent/franchise dealers to compete with mass auto parts retailers. The store fixtures and display needed to introduce new product categories into established stores to help improve the store’s overall appearance and presentation. The design and imagery needed to create a more shopper friendly presentation for DIY customers and attract younger retail customers. The retail display design also needed to accommodate a wide range of store layouts, sizes and fixtures.Learn how our team can help create an impactful Point-of-Purchase display for your retail business. Contact Samaritan today! - 847.882.7214

Insights/Challenges


Auto parts stores can be an intimidating retail environment for the casual DIY shopper

Current store environments are mature and traditionally merchandised for professionals and experienced DIY experts

Shoppers will respond to images they can relate to specific categories

Solutions/Results


Created a modular, in-line visual merchandising display system to define the general category and distinguish the product groups within the category

Graphics clearly identified each category of electrical power products with lifestyle images: motorcycles, snowmobiles, jet skis and ATVs

The modular merchandising display system was easily installed by store personnel

This new category, a significant component of NAPA’s new merchandising initiative, was successfully rolled out to the independent auto dealer network



Learn how our team can help create an impactful Point-of-Purchase display for your retail business. Contact Samaritan today! - 847.882.7214

Learn how our design team uses its DIY industry experience to create the right retail Point-of-Purchase displays to help consumers take on a variety of improvement projects.  Contact Samaritan today! - 847.882.7214


Samaritan Display Group, Inc. | 1230 Remington Rd | Schaumburg, IL 60173
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