Forecourt Express

Brand Tire Manufacturer Retail Display

CUSTOM TIRE DISPLAYS


Goodyear needed a merchandising display system to help sell the entire line of Goodyear products and brands in various retail outlets across the U.S. and Canada. Showrooms varied in size from 600 sq. ft. to 3,500 sq. ft. Each retailer serves a unique community of shoppers with different requirements based on regional geography and shopper lifestyles.Learn how our team can help create an impactful Point-of-Purchase display for your retail business. Contact Samaritan today! - 847.882.7214

Insights/Challenges


Auto parts can be an intimidating retail environment for the inexperienced shopper specificlly tires

Shoppers can be divided into nine different groups, based on their knowledge of the product and their buying needs – for example:

      One group will purchase only the best tires for their vehicle regardless of cost

      Some shoppers are extremely cost conscious and only see tires as a commodity

Nearly all shoppers can be influenced at retail by a well-trained retail associate

Current store environments are mature and especially intimidating to non-professionals

Shoppers tend to respond to images they can relate to

Nearly 50 percent of tire shoppers are female

Solutions/ Results


Created a modular, custom retail fixture and graphics system that could be easily adapted to each location’s unique customer requirements and space constraints

Graphics clearly identified each category of products: passenger tires, truck tires, performance, SUV and CUV tires

Graphics included easy-to-read comparison charts that make product selection simple and encourage upselling as part of the trade-up strategy

Modular retail display system was easily installed by store personnel

Impressive sales gains generated an excellent payback for the retailer



Learn how our team can help create an impactful Point-of-Purchase display for your retail business. Contact Samaritan today! - 847.882.7214

Learn how our design team uses its DIY industry experience to create the right retail Point-of-Purchase displays to help consumers take on a variety of improvement projects.  Contact Samaritan today! - 847.882.7214


Samaritan Display Group, Inc. | 1230 Remington Rd | Schaumburg, IL 60173
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