Multi Purpose Tool Manufacturer POP Aisle Display
Kobalt needed a store-ready retail display solution for its new multi-drive wrench product introduction. The custom point-of-purchase display need to provide maximum exposure for the tool product, with features and benefits of the tool clearly explained. The product was heavy, which required a durable display that was simple and easy for Lowes store associates to implement.
Testing the product is extremely important to tool shoppers
Customers are more likely to buy if they can see how the product works
A large percentage of retail P.O.P. displays are not set up correctly
Created a temporary display with permanent retail display features that shipped to the store fully merchandised
Set up was easy, taking less than 10 minutes
The point-of-purchase display featured a product tester on each side so shoppers could try the tool on actual fasteners
Full-color graphics attract shoppers’ attention and explain the product features and benefits
Rollout was extremely successful and the product sold out in just a few weeks and the rollout was implemented a second time
Samaritan Display Group, Inc. | 1230 Remington Rd | Schaumburg, IL 60173
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