Office Supply Retailer Multi Tier Visual Display
Office Depot and OfficeMax wanted to create a dramatic presentation with a large quantity of product to inspire shoppers to purchase items and make customized office supplies. They needed a project-based, custom retail display to promote the purchase of multiple office products and creative supplies.
Many customers want to make bold personal statements by creating their own custom look
Decorative duct tape and its use in crafting is becoming popular with consumers
Shoppers are most interested in the colors, sizes and patterns of the product
Needed to allow multiple shoppers to shop comfortably at one end cap
Created a multi-tier, highly visual merchandising display by cutting into the in-line gondola, providing more space for multiple shoppers
Provided customized product samples inside clear acrylic cases to showcase creativity and inspire customers
Included an interactive tablet with additional project ideas
Created a tester platform with a “blank canvas” and supplies to test products
Presented products to shoppers in a logical hierarchy, showcasing the unique colors and styles to inspire selection
The product merchandising display successfully served as an entry point for the entire product group
Sales significantly exceeded expectations
Samaritan Display Group, Inc. | 1230 Remington Rd | Schaumburg, IL 60173
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