Forecourt Express

Office Supply Retailer Multi Tier Visual Display

COLOR-INFUSED INTERACTIVE END CAPS


Office Depot and OfficeMax wanted to create a dramatic presentation with a large quantity of product to inspire shoppers to purchase items and make customized office supplies. They needed a project-based, custom retail display to promote the purchase of multiple office products and creative supplies.Learn how our team can help create an impactful Point-of-Purchase display for your retail business. Contact Samaritan today! - 847.882.7214

Insights/Challenges


Many customers want to make bold personal statements by creating their own custom look

Decorative duct tape and its use in crafting is becoming popular with consumers

Shoppers are most interested in the colors, sizes and patterns of the product

Needed to allow multiple shoppers to shop comfortably at one end cap

Solutions/Results


Created a multi-tier, highly visual merchandising display by cutting into the in-line gondola, providing more space for multiple shoppers

Provided customized product samples inside clear acrylic cases to showcase creativity and inspire customers

Included an interactive tablet with additional project ideas

Created a tester platform with a “blank canvas” and supplies to test products

Presented products to shoppers in a logical hierarchy, showcasing the unique colors and styles to inspire selection

The product merchandising display successfully served as an entry point for the entire product group

Sales significantly exceeded expectations



Learn how our team can help create an impactful Point-of-Purchase display for your retail business. Contact Samaritan today! - 847.882.7214

Learn how our design team uses its DIY industry experience to create the right retail Point-of-Purchase displays to help consumers take on a variety of improvement projects.  Contact Samaritan today! - 877.602.6232




Samaritan Display Group, Inc. | 1230 Remington Rd | Schaumburg, IL 60173
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