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Case Studies | Premium Pens Retail Display

PREMIUM PENS RETAIL DISPLAY


TUL, a premium writing instrument brand, has been well received in the marketplace. However, it was important to correctly introduce the private label writing instruments into the new Office Depot/OfficeMax planogram. TUL wanted a unique custom retail display that worked with the new planogram, but wanted to carve out a separate space to create awareness and elevate the premium image of their new pens.Learn how our team can help create an impactful Point-of-Purchase display for your retail business. Contact Samaritan today! - 847.882.7214

Insights/Challenges


Commodity category is overwhelming to shoppers with hard to discern product differentiation

Shoppers don’t understand the technology, but they recognize the feel of a fine writing instrument when they try it

So trial is critical to converting shoppers to the new TUL products

Retail merchandising display needed to accommodate a variety of store fixtures and layouts

Solutions/Results


Created an in-line merchandising display system that integrates into the existing planogram

High quality, tech-forward materials and design enhance the premium image and attract shoppers

Created simple and changeable trial writing area for shoppers to test TUL pens

Modular store merchandise display allows for different fixture heights, layouts and placement across the chain

Successful rollout has exceeded the brand’s growth plan for the pen product


Learn how our team can help create an impactful Point-of-Purchase display for your retail business. Contact Samaritan today! - 847.882.7214

Learn how our design team uses its DIY industry experience to create the right retail Point-of-Purchase displays to help consumers take on a variety of improvementprojects.  Contact Samaritan today! - 877.602.6232




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