Forecourt Express

Samaritan Display Mobile Computer Merchandising Display

DISPLAYS HELPS DIFFERENTIATE MOBILE DEVICES


The mobile device category requires multiple layers of messaging because the product category can be confusing and time consuming to shop. Products look the same and have similar features, so it’s difficult for shoppers to compare features and benefits in a competitive price situation. This is where an attention grabbing display backed by our DesignLogin comes into play.Learn how our team can help create an impactful Point-of-Purchase display for your retail business. Contact Samaritan today! - 847.882.7214

Insights/Challenges


More than 75 percent of shoppers have researched the mobile products online before coming to the store

Shoppers are interested in the physical properties of the mobile products: size, weight and tactile feel

Most shoppers readily identify with one of three user types: home users, business users, students

More than 50 percent of shoppers change their mind about a product choice while in the store

Solutions/Results


Created a sign system with five types of communication: navigation, selection, descriptive mobile product details, pricing and promotions

Color coding and category signs helped customers quickly understand the different products to narrow their choices

Sign holders were designed to group related products, and clutter was reduced by creating specific places for each piece

Category performance increased significantly compared to the previous product merchandising display

The successful merchandising concept w

Learn how our design team uses its DIY industry experience to create the right retail Point-of-Purchase displays to help consumers take on a variety of improvement projects.  Contact Samaritan today! - 847.882.7214

as implemented with several other mobile device product groups

 


Learn how our team can help create an impactful Point-of-Purchase display for your retail business. Contact Samaritan today! - 847.882.7214

Learn how our design team uses its DIY industry experience to create the right retail Point-of-Purchase displays to help consumers take on a variety of improvement projects.  Contact Samaritan today! - 847.882.7214





Samaritan Display Group, Inc. | 1230 Remington Rd | Schaumburg, IL 60173
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